Janine Weitenauer

CEO & Creative Director

Janine Weitenauer

Janine Weitenauer is a brand creator and builder. She sees trends before they become trends. She has an opinion. She extracts the essence and works with razor precision. And she’s not afraid to get her hands dirty. The result is business success spanning more than 25 years and profound expertise as a creative director and CEO of successfull agencies in New York and Hamburg.

After gaining her masters degree in 1993, she moved to New York and founded her first agency there with a partner. She has lived in Hamburg since 2000, and together with her Creative Minds team and a network of experts she works for big-name clients from the Interiors, Real Estate, Fashion, Cosmetics, Medicine, Technology, Art and Lifestyle sectors.

She loves great design, rock’n’roll and creative work with a compelling approach. If there’s one phrase that sums up her approach, it’s “Don’t be so German about it!”